The One Step Ahead® Family of Brands: Working Smarter!
Our quest is to bring you kids' products that work smarter and harder than anything else in the children's market. So when we identify the need for a product that doesn't exist, we create that product! Over the years, we've developed these proprietary brands, leveraging advanced technologies to protect kids in new, fun ways. And we're just getting started!
UPF 50+ Clothing, Beach Gear, Outdoor Furniture, & Play Equipment
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Fact: Sun Exposure is Dangerous
- Beyond sunburn, the sun's UVA and UVB rays have been linked to skin cancer.
- They can also cause eye damage, cataracts, and loss of vision.
- Melanoma, the deadliest skin cancer, kills more than 8,000 Americans every year.
- UPF 50+ clothing blocks 97.5% of UV rays, so only 2.5% reach the skin.
Sun Smarties™ Is the Smart Solution
- Superior Sun Protection
- All Sun Smarties products are UPF 50+, the highest rating you'll find.
- Our products protect against both UVA and UVB rays.
- Made with Quality
- We invest in quality fabrics and construction, so our products last.
- Our UPF 50+ fabrics aren't chemically treated. The fibers are so tightly woven, most UV rays can't pass through. Bonus: it never loses its protective properties!
- Cute, Comfortable UV Clothing
- We made our clothing stylish, roomy, and comfortable for kids.
- And we made it easy care for you... just toss in your washer!
- Find hats, sunglasses, and footwear, plus full coverage surf suits for head-to-toe protection.
- Smart Beach Gear, Outdoor Furniture & Play Equipment
- With our lightweight, portable gear, you can create instant shade nearly anywhere, at the beach and beyond.
- Our outdoor furniture is as stylish and well-made as yours, but scaled down for kids. And it offers UPF 50+ coverage, too.
- Sun Smarties play equipment makes sun protection part of the fun.
Bug Smarties™ Playwear
Insect Shield® Technology Repels Mosquitoes, Ticks & More
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Insect Shield Technology
- Insect Shield Technology converts clothing into long-lasting, effective, and convenient insect protection.
- The active ingredient in Insect Shield is so tightly bonded to the fabric fibers that it retains effective repellency through the life of the product.
- Bug Repellant
- Family Protection
- Easy Care
- Proven Technology
- Insect Shield protects against insects including those that can carry Lyme disease, malaria, and other insect-bourne diseases
Insect Shield Advantages
- Technology is the result of years of research and field study
- Insect Shield can be used by the entire family
- Lasts through 70 washes, the expected lifetime of a garment
- Stays on your clothes, not your skin
For more in depth information, visit the Insect Shield website.
Technical Outerwear Designed for Performance, Comfort & Fun
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Fabrics & Materials
The Difference is in the Details
- When designing Cozy Cub, we put thought and care into every little detail. From grow-with-me hems for extended use, to unique hidden pockets kids love, Cozy Cub outerwear is packed with value added features.